The Money Lab

You are contemplating setting up a small online business you should realize it is simply to down to a numbers game. The difference between businesses that succeeded and ones that do not is down to their conversion ratios, meaning the ratio of visitors who actually become paying customers. If one in 50 of your visitors become a paying customer, then you will have a conversion ration of 2%. All businesses should aim to increase this ratio, simple things like using enticing tactics such as a sale can help. The trouble is nowadays people seem desperate for visitors, they panic and pay for batches of visitors. Unfortunately these systems rarely increase your conversation ratio at all; in fact all they do is give you a false perception of your business.  A lot of online small business owners make 3 mistakes: 1. They put Google Adsense/affiliates everywhere, in my opinion these are good systems but they do detract from your core business. 2. They make their websites too complicated, w...

Successful businesses have many things in common, today we’ll look at the big ‘R‘of recognition and how a digital advertising network may help. Recognition can be illustrated by two individuals entering a crowded room at a party.  Both walk to the far side of the room, one of them slips through the crowd easily and unnoticed as they reach the far side.   The second person takes much longer to reach the far side because they are engaged in conversations along the way as they continue to meet acquaintances and friends during their path.  Which type of person would you like to model your business after?   Your business is in a continual battle for your customers’ recognition whether you know it or not.  If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long.  You need your business to be at the forefront of your client’s minds so that when they require your products or services, you are the ...

Ask any small business owner to come up with ideas on how to market their business and they will say adverts, brochures, leaflets, direct mail etc. Whilst all these are great ways of promoting your business they all cost money!  What if I could show you a better and more effective way of marketing your business? In this article I am going to share with you some key strategies to get more business and ultimately increase your profits.

Many more people want to buy your product or service, but they don’t end up doing it! That’s because many companies are stuck in the print marketing mindset, and don’t realize that there are a couple simple things that they can do online to increase their conversion rates. In this article, I’ll outline three easy to implement changes that will take those extra sales right to the bank!

Revenue is down.  Sales are slowing.  The CEO looks up from the business plan and realizes that the company won’t meet analysts’ expectations.  Focusing on the organization’s sales leader, the stage is set for sacrificing a scapegoat.

What’s your approach to sales training?  Do you have a process that defines which sales performance competency to train to and what impact it will have on selected performance silos if the training objective is successfully met?  Or do you rely on ‘field feedback’ not associated with actual performance numbers and related ROI to decide where to put your training dollars?   Here’s a simple blueprint to gain more revenue in less time while maintaining fiscal accountability to the ‘Top-floor’. 

For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our  daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to lose focus on the simple things that made us successful to begin with.

Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:

Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step.  A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the “elevator pitch.”

There are several reasons why consultants ultimately lose deals they should have won. Unless your portfolio is poor, consultants lose contracts because they either didnt listen or they didnt speak effectively to convey what services they could offer, that would help the client reach their goals. Here are a few tips to help you sell your services.